New Year, New Slogan

During the last 4 years that we’ve been in business, we’ve used an awesome slogan, “Dirt is Good.” Though this is a timeless saying, I thought to myself…“Gee RL, you’re so fantastic and smart, but wouldn’t it be great to come out with a new slogan?”

I wanted to make sure that whatever slogan we came up with, it’s something that would best describe who is. So I found this photo that depicts our position in the Interwebs, you see we’re not quite small and we’re not quite big like (fantastic site). But we’re somewhere in between.
we're the other guys

Our new slogan for 2011….“When you visit popular mountain biking websites…just remember, we’re the other guys,”

About the author

RL Policar is an avid mountain biker and the Editor In-Chief of and Between the two sites, he's published well over 4,000 articles (and growing).