Interbike 2011: High End Brand with Crappy Bikes
So here’s something I don’t get. Why do high-end brands like Mercedes and Ferrari line themselves up with cheap, crappy Wal-Mart-ish types of bikes as a branded item?
Here’s what I mean.
SRAM X4? Geez if its a Ferrari shouldn’t it be an X0?
Here’s a single speed/fixie, but I doubt hipsters would go for this since it maybe considered too mainstream…
money. a LOT of big brands simply license their names and logos to be slapped on all sorts of low-quality crap. i mean, have you SEEN all the dirt-quality “Tour de France” cycling stuff at places like Wal-Mart and Dick’s Sporting Goods?? some companies have standards as to the product quality that can bear their logo, but i don’t think most do. it’s a quick buck and they don’t care how many units they sell, cos it’s the actual manufacturer of the branded item that has to eat the licensing fees.