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Sea Otter 2009: Specialized Epic 29er Quick Ride Review

Posted by Jeremy Yang On April - 29 - 2009


Specialized Epic 29, waiting to be ridden

I got a chance to swing a leg over the new Specialized Epic 29er at Sea Otter. Nic of Specialized was great. He spent a good twenty minutes talking about the bike and getting it set up for me. What he did not mention, and what I felt immediately and confirmed later, was that the bike was a size too small for me. I found out later that they had run out of my size.


Specialized’s own shock of course.

The Epic 29 is a full suspension horst link frame that uses the 2009 Reba with a customized Specialized crown and steerer tube. The crown and steerer tube changes make the Reba stiffer, but lighter, a great combination indeed.


Tapered headtube, with an internal headset to keep things down up front

Taking the Epic out on the test loop I immediately noticed it’s racy roots. The Epic 29 was fast bike with good handling. There were a couple of times when the handling may have been a bit too fast for me or I was just not used to it yet, and the smallest movement had me straying off the singletrack. Thankfully the brakes brought me back under control before I hurt myself and I was able to quickly get back on the trail without any issues.

I was also impressed with the out of saddle climbing as I was uanble to feel or see any pedal bob. There were short stretches of trail where I got out of saddle and hammered things out and the Brain did its job and limited bob. When I got a chance to open up the bike and speed along, the shock and Brain did their jobs in taking out some of the terrain’s edges.

In the short time I was on the Epic 29, I could definitely tell it was a race worthy 29er bike. It felt efficient when climbing and yet descended well on the non-technical open trail.

Popularity: 20% [?]

Jax Bike Shop in BRAIN

Posted by Jeremy Yang On November - 11 - 2008

Jax Bike Shop owner, Dave Hanson, is featured on Bicycle Retailer and Industry News website. The interview took place on BRAIN’s dealer tour.

Hanson is a gregarious man who speaks in a booming voice and gestures excitedly as he describes his business practices. He prides himself on honesty and shares the shops’ financial figures with his 80 employees three times a month.

His goal is to run his business as efficiently as possible and he’s taken numerous steps over the years to achieve that goal.

As with many small business’s that have become a chain their owner is a polarizing figure. Dave is no different to those in the Southern California biking scene. But for those bikers who dream of owning their own local bike shop in this competitive market and actually making a living off of it, Dave’s story is required reading.

For the full story click here.

Popularity: 7% [?]

Random Company Product Updates

Posted by Jeremy Yang On February - 27 - 2008

B.R.A.I.N. has an article about different manufacturers releasing new products in anticipation of Sea Otter 2008. Some of the manufacturers mentioned in the B.R.A.I.N article include Rock Shox, Thule & Specialized. Here’s a blurb from the release:

Event sponsor SRAM will be releasing many new products at Sea Otter. In advance of the event, here are a few details to savor about the new offerings from SRAM brands RockShox and Avid…

Avid throws a splash of color into the mix with the Juicy Ultimate brakeset. Juicy Ultimate will be offered in both white and blue color options. These new Avid colors will complement other SRAM products like the new RockShox SID.

Click here for the rest of the article.

Popularity: 7% [?]

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