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Jax Bike Shop in BRAIN


Jax Bike Shop owner, Dave Hanson, is featured on Bicycle Retailer and Industry News website. The interview took place on BRAIN’s dealer tour.

Hanson is a gregarious man who speaks in a booming voice and gestures excitedly as he describes his business practices. He prides himself on honesty and shares the shops’ financial figures with his 80 employees three times a month.

His goal is to run his business as efficiently as possible and he’s taken numerous steps over the years to achieve that goal.

As with many small business’s that have become a chain their owner is a polarizing figure. Dave is no different to those in the Southern California biking scene. But for those bikers who dream of owning their own local bike shop in this competitive market and actually making a living off of it, Dave’s story is required reading.

For the full story click here.

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Bike Shop Boyz


On Sunday I had the opportunity to ride with the guys from Jax Bicycles of Fullerton.

We rode the Fullerton Loop since its down the street from me and the shop. I ended up having to cut out early. The guys put in about 11.5-12 miles. I got in around 8 miles.

Gerard and Nathan were super fast on the tandem! It was controlled chaos on two wheels. It was hard to watch them because you’re afraid they’re going to eat it, but some how Gerard knew exactly what he was doing…he knew how to scare the snot out of Nathan!

From left to right: Scott (he’s the bunny hopping guy), Matt, Nathan (stoker), Gerard (capt) and me.

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