15 YR ANNIVERSARY, GRAND REOPENING & PARTNERSHIP

FULLERTON BICYCLES HAS A WHOLE NEW LOOK!!
FULLERTON BICYCLES HAS A WHOLE NEW LOOK!!

TIME FOR CELEBRATION

March 31st was full of milestones, new looks, and great business relationships made stronger.
Mike Franze owner of Fullerton Bicycle was celebrating his 15-year anniversary of ownership. Mike purchased the store back in 2003 then shortly after he purchased Buena Park Bicycle in 2005. Family owned, Mike treats his customers just like family. Something that is unique with retail stores, but so needed in today’s E-Commerce environment where brick and mortar is going the way side.

MIKE FRANZE TAKING TIME TO GIVE A LITTLE HISTORY ABOUT FULLERTON BICYCLE WITH GIANT
MIKE FRANZE TAKING TIME TO GIVE A LITTLE HISTORY ABOUT FULLERTON BICYCLE WITH GIANT

Just to give you little history about Fullerton Bicycle, they first opened their doors back in 1967 and have been a big part of the community since. Always providing the absolute best service, in the best environment. This is a store where the staff is not only friendly, but knowledgeable at what they do.
These guys don’t just sell bikes and fix them, they are pure cycling enthusiast through an through, even Mike is an avid rider himself and this is what makes a customer come back to a place like this. They know that a shop that rides is a shop that cares.

FACELIFT

THE NEW LOOK IS GREAT
THE NEW LOOK IS GREAT

After 6 weeks of remodeling both stores, it was time for the celebration of 15 great years hard work.
The minute I walked into Fullerton Bicycle I was blown away by the changes. This was a whole new store with a whole new feel of space. Giant Bicycle gave a helping hand to the remodel and they did an awesome job of it. New paint (my favorite color, Giant Team blue), brighter lighting, new flooring, well-marked Giant kiosk for accessories and gear, plus beautiful counter tops for the sales and service areas.

NEW SERVICE AREA
NEW SERVICE AREA

THE WOMEN'S AREA
THE WOMEN’S AREA

This was truly a remarkable change. When you walk in it feels warm and inviting, a kind of Feng Shui feel to it all.
You could feel the pride in all the staff members as well as Mike Franze himself.

WHEN YOU WALK IN YOU WILL NOTICE HOW OPEN THE WHOLE STORE FEELS
WHEN YOU WALK IN YOU WILL NOTICE HOW OPEN THE WHOLE STORE FEELS
A BIG DAY LOOKING FOR THE NEW BIKE
A BIG DAY LOOKING FOR THE NEW BIKE
WELL LAID OUT KIOSK AND SIGNAGE MAKE IT EASY TO FIND WHAT YOU NEED
WELL LAID OUT KIOSK AND SIGNAGE MAKE IT EASY TO FIND WHAT YOU NEED

LET’S GET THIS PARTY STARTED

DEMO, DEMO ,DEMO!!!
DEMO, DEMO ,DEMO!!!

So how do you do a Grand Reopening party / Anniversary party? I’ll tell you how, you get Giant Bicycle bring out their Demo rigs for Giant and LIV bikes, but you don’t stop there. How about kicking off a morning group ride around the Fullerton Loop with all the customer’s.

GIANT TEAM OFF-ROAD MEMBER CARL DECKER AND LIV AMBASSADOR LEIGH DONOVAN POSE FOR A PIC WITH A CUSTOMER.
GIANT TEAM OFF-ROAD MEMBER CARL DECKER AND LIV AMBASSADOR LEIGH DONOVAN POSE FOR A PIC WITH A CUSTOMER.

Then you lead that ride out with none other than Giant Factory Off-road Team Rider, Carl Decker and LIV Pro Ambassador Leigh Donovan, two legends of mountain biking. Now that’s an awesome start to a long day of fun.
Let’s not forget having some food to go with that ride after you get back. Tacos with all the trimmings, rice, beans, salsa, and soft drinks to wash it all down. “Mmmmmm gooood.”

TACO TIME!!
TACO TIME!!

Throw in some great raffles for the customers, a great big sale, plus have a booth to get your drivetrain all nice and spiffy after that morning ride. Boy was this guy ever busy all day too.
The Giant demo crew was busy all day as well with demos going and coming, and the store was busy none stop helping customer with all their needs too boot.

THIS ELDERLY GENTLEMAN CAME IN ON HIS COMMUTER BIKE LOOKING FOR A HELMET . YOU COULD SEE HE WASN'T SURE OF ALL THE HOOPLA GOING ON. IT WAS A PLEASURE TO SEE THE LEVEL OF SERVICE AND PATIENCE THAT WAS GIVEN TO HELP HIM.
THIS ELDERLY GENTLEMAN CAME IN ON HIS COMMUTER BIKE LOOKING FOR A HELMET . YOU COULD SEE HE WASN’T SURE OF ALL THE HOOPLA GOING ON.
IT WAS A PLEASURE TO SEE THE LEVEL OF SERVICE AND PATIENCE THAT WAS GIVEN TO HELP HIM.

It was nice to see happy customers leaving with their newly purchased Giant bikes. From a dad with his young son and his first Giant PRE, to a young teen getting his new Trance, and a father and son both getting new Trance bikes to rip it up together.
Carl Decker and Leigh Donovan were busy chatting and posing for pics with customers also.
This turned out to be quite a day of smiles everywhere.

HAPPY CUSTOMER LOVING HIS NEW TRANCE
HAPPY CUSTOMER LOVING HIS NEW TRANCE

HIS FIRST GIANT, DAD IS STARTING HIM RIGHT
HIS FIRST GIANT, DAD IS STARTING HIM RIGHT

LIV DEMO CREW MEMBER SHARA AND GIANT DEMO CREW MEMBER SAM (NOT PICTURED) WERE THERE TO HELP YOU WITH ANY BIKE YOU WANTED TO TRY OUT.
LIV DEMO CREW MEMBER SHARA AND GIANT DEMO CREW MEMBER SAM (NOT PICTURED) WERE THERE TO HELP YOU WITH ANY BIKE YOU WANTED TO TRY OUT.

You can tell the staff and Mike Franze are very well liked. I spent the better part of all day here and it was evident just how much the customers care for Fullerton Bicycle. To the customers, this is just as much their store too and the well wishes were flowing to all the staff and Mike.
All this because of a philosophy and business practice Mike Franze believes in and shares. He Cares about his customer’s and his community.

PARTNERS

CYCLING CAN CHANGE ONE'S LIFE AND GIANT BELIEVES IN THIS.
CYCLING CAN CHANGE ONE’S LIFE AND GIANT BELIEVES IN THIS.

It was great to see all the Giant members that were there to help celebrate the Grand Reopening and Anniversary with Mike, showing their support. You could tell this wasn’t just shaking hands and saying thanks then goodbye. This was a long-time relationship that has been built into friendships. Something you may not see to often from a company. This shows the importance of partnerships between dealer and company.
Giant Bicycle recognizes this philosophy, Mike Franze has been a Giant dealer for as long time and he is clearly a dedicated and passionate person to cycling.

UNMISTAKABLE PASSION THIS IS THE BEST WAY TO DESCRIBE FULLERTON BICYCLE WITHOUT A DOUBT
UNMISTAKABLE PASSION
THIS IS THE BEST WAY TO DESCRIBE FULLERTON BICYCLE WITHOUT A DOUBT

Mike was none stop all day, I don’t think I saw him take a break at any moment I was there, true hard work pays off and for Mike Franze it does.
The highlight of the day came when they got him to stop long enough for all the Giant crew and customers to gathered briefly for Giant Bicycle General Manager John Thompson and Regional Manager Eric Woods to present Mike with a plaque certifying Fullerton Bicycle as a new Giant Retail Partner.

GIANT GENERAL MANAGER JOHN THOMPSON (R) AND GIANT REGIONAL MANAGER ERIC WOODS (L) PRESENTING MIKE FRANZE WITH A PLAQUE CERTIFYING FULLERTON BICYCLE AS THE NEWEST GIANT RETAIL PARTNER.
GIANT GENERAL MANAGER JOHN THOMPSON (R) AND GIANT REGIONAL MANAGER ERIC WOODS (L) PRESENTING MIKE FRANZE WITH A PLAQUE CERTIFYING FULLERTON BICYCLE AS THE NEWEST GIANT RETAIL PARTNER.

This is a big thing to have happen for any store and I’m glad to see it happen to a store that I may not be close to, but have always considered it as my local bike shop.
So that was the first plaque, a second was also given to Mike and as this was pulled out and presented to Mike you could tell he was taken by surprise.
It was a photograph with a personal message from Tony Lo the chief executive of Giant (just retired) with Mike in the photo.
Partnerships have been built, but friendships have come out of this. The massage from Tony Lo was just that.

MIKE FRANZE WAS HAPPY FOR THE PERSONAL  PHOTO AND MESSAGE TO HIM FROM TONY LO OF GIANT WHO RECENTLY RETIRED.
MIKE FRANZE WAS HAPPY FOR THE PERSONAL PHOTO AND MESSAGE TO HIM FROM TONY LO OF GIANT WHO RECENTLY RETIRED.

Yep, Mike Franze has not only built a business relationship with Giant, but a true friendship and it’s worth saying over and over because you don’t see this to often and I like this.
Mike gave a grateful many thanks to Giant for all the support and love throughout the years and mentioned how blessed he was for it all and that he is.

MIKE FRANZE HAS A LOT TO BE PROUD ABOUT
MIKE FRANZE HAS A LOT TO BE PROUD ABOUT

SAYING THANKS

THANKS TO GIANT, THANKS TO MIKE. THIS IS A GREAT PARTNERSHIP THAT WE HOPE TO SEE FOR MANY YEARS TO COME
THANKS TO GIANT, THANKS TO MIKE. THIS IS A GREAT PARTNERSHIP THAT WE HOPE TO SEE FOR MANY YEARS TO COME

Mike, Happy Anniversary and congratulations for 15 years of outstanding service and dedication to our cycling community.
Congratulations becoming the newest Giant Retail Partner. You and all your staff are professional, courteous, and there for the needs of your customer’s. With a Customer First attitude that shines through.
We at MtnBikeRiders.com thank you for being there and wish you many years to come.

MILES WIDE INDUSTRIES

ROAMING THE AISLE WAYS OF INTERBIKE

When you are at Interbike there is so much to see you just can’t help but look at or try to look at everything.
You will see some cool stuff and some stuff that makes you wonder what one was thinking when they came up with it in the first place.
You’ll see old friends and make new ones. One of the best experiences I like when going to Interbike is meeting some of the small guys that are driven by their passion and belief in what they are doing for and in the industry.
One of those such people is Miles Schwartz, founder and owner of MilesWide Industries. Just talking to Miles for the first ten minutes you feel his love for the sport of mountain biking when he explains all his products he sells, designs and manufactures.

MilesWide is located in Asheville NC where Miles himself can test his product designs first hand. MilesWide manufactures six items. Below I will talk about each one and their function.

BOTTLE POD & STICKY POD

The first up are this really great organizers for our bottle cage, hydration pack, or jersey pocket.
The pods are made to be water resistant and carry the essentials you need when on the trail. Made to be light weight they look to be perfect to fit in your pack. the Bottle Pod is a made to fit snug in the water bottle cage.

THE STICKY POD ORGANIZER FOR YOUR STUFF
THE STICKY POD ORGANIZER FOR YOUR STUFF

BOTTLE POD WATER BOTTLE CAGE ORGANIZER
BOTTLE POD WATER BOTTLE CAGE ORGANIZER

STICKY FINGERS-BRAKE GRIPS

If you have ever slipped a finger off your brake levers at that crucial moment of truth, maybe you were riding in the rain and couldn’t keep your fingers on the levers if your life depended on it, well worry no more. The STICKY FINGERS will make you worry no more. Designed from a durable soft rubber that slips over your brake levers, they will do the trick for you when you grip the binders.

STICKY FINGERS BRAKE GRIPS
STICKY FINGERS BRAKE GRIPS

DUCK FLAP-MUD FLAPS

I’m sure you have seen these before and they are a life saver when in the mud. Specifically designed to fit the fork or the rear area of your bike, you simply zip tie them on and go. The perfect item to have in the wet or that Enduro race these should be a part of any ride gear.

EASY ON AND OFF WITH ZIP TIES
EASY ON AND OFF WITH ZIP TIES

THE DUCK FLAP MUD GUARD, JUST PICK YOUR COLOR
THE DUCK FLAP MUD GUARD, JUST PICK YOUR COLOR

PANOWRAPS BIKE GOGGLES

These unique goggles are made to be super light weight and durable. Miles was so excited to show us these, that when he did I was blown away by them, yes they don’t look like the main stream goggle, but who says you have to wear what everyone else is.
I had mentioned they look like the old World War II goggles you would see the German tankers wear, they were super light and they did feel comfortable on the face. You could roll them up and literally put them into your pocket.
They come in clear, amber, and smoke tint.

PANOWRAPS BIKE GOGGLES, SUPER LIGHT AND DURABLE
PANOWRAPS BIKE GOGGLES, SUPER LIGHT AND DURABLE

NORTHERN LIGHTS LED BIKE LIGHT

Miles even make a cool bike light that produces 1200 lumens with a range of 1950 feet. The body is finned to keep the aluminum body cool, powered by 4 Cell Lithium Ion rechargeable batteries, and pack with holder you can either mount the NORTHERN LIGHT on your handle bars or your helmet, mounts are provided for both.

NORTHERN LIGHT, A SMALL PACKAGE EQUALS ONE LIGHT WEIGHT HEADLAMP
NORTHERN LIGHT,
A SMALL PACKAGE EQUALS ONE LIGHT WEIGHT HEADLAMP

THE NORTHERN LIGHT HANDLE BAR MOUNT
THE NORTHERN LIGHT HANDLE BAR MOUNT

THE MAN BEHIND THE PASSION

FOUNDER OF MILESWIDE INDUSTRIES, MILES SCHWARTZ ONE COOL GUY
FOUNDER OF MILESWIDE INDUSTRIES,
MILES SCHWARTZ
ONE COOL GUY

Here he is Miles Schwartz a super nice guy that I see putting out some great gear for mountain bikes. Another great thing about Miles’ products is they won’t break the bank. MilesWide product start at $10.99 for the STICKY FINGERS and go up to $80.00 range for the NORTHERN LIGHTS. Not bad for being the little guy on the block.

HERE IS THE MILESWIDE INDUSTRIES TEST CENTER
HERE IS THE MILESWIDE INDUSTRIES TEST CENTER

If you would like to contact MILESWIDE INDUSTRIES you can go to their website at miles-wide.com
Thanks for the time Miles.

SEA OTTER : BELL HELMETS

If you recall we did a review on the BELL super helmet last year as a part of our Enduro product reviews. At that time BELL had not yet released the Super 2R or Super 2R MIPS. These are the latest in the All-Mountain / Enduro type line up for BELL Helmets along with the Super 2.
The Super 2R come as a standard foam type EPS liner with a In-Mold Polycarbonate Shell, while the Super 2R equipped MIPS steps up the protection in the shell. MIPS stands for Multi-directional Impact Protection System. This allows for better protection to the head.
The key feature to both Super 2R helmets is that they use a detachable chinbar. This is great because it allows you to remove the chinbar while say climbing, put it in your pack, and then allowing you to simply reattach it back to the helmet with three clips.
The other cool thing is the fact that you get not just a CPSC Bicycle safety rating, but also a CE EN1078 rating.

BELL Helmets was quite busy at the Sea Otter Classic showing off the good.

BELL Helmets showing off the goods.
BELL Helmets showing off the goods.

The new BELL SUPER 2R helmet
The new BELL SUPER 2R helmet

Notice the quick release on the back of the helmet. You also have two more on the left and right sides of the helmet. Easy as 1, 2, 3.
Notice the quick release on the back of the helmet. You also have two more on the left and right sides of the helmet. Easy as 1, 2, 3.

Inside the MIPS equipped SUPER 2R.
Inside the MIPS equipped SUPER 2R.

Retail for the SUPER 2R is $200, while the MIPS equipped SUPER 2R retails for $220.

Another example of great customer service: Airborne Bicycles

Not too long ago this happened…

The axle broke on my rear wheel. This wheel set came off LadyP’s Airborne Hobgoblin. But I’ve since sold the frame. However, I kept all the other parts to the bike. So when this happened I wasn’t quite sure where to go to find a replacement part. I didn’t see anything online that would render a place for me to buy a replacement axle.
broken axle
So I did the only thing I could do, I contacted Airborne Bicycles and spoke with Eric McKenna. He’s been our long time friend of the industry. I told him what happened and asked if he knew where I could BUY a replacement axle. He simply asked for my shipping address so he could send me one, for free. Wow! Even though I sold the Hobgoblin months ago, he still provided me excellent customer service! How cool and rare is that? I mean, c’mon! How many companies would support a former customer who doesn’t even own the product any more…

About a week later I received a new axle and my bike is back on the trails!

Big thanks to Eric, you’re one class act. It’s customer service like this that gives a brand a great reputation in the business.

Soyater Bicycles

We’re happy to introduce a new bicycle company in the USA. It’s so new that we’ve got the only two of it’s kind. What makes the Soyater so special? Well first of all it’s full carbon and they’re 650b/27.5. So let’s take a look at the two models we have. Soyater MSRP: Braver (red and black) $2000 and the Team (green and black) $1300.

Shimano Deore 2×10 drive train. SR Suntour XCT fork. WTB tubeless wheels and tires. Soyater branded cockpit., Decipher Hydraulic Brakes.

Soyater Braver 650b Carbon Mountain Bike

Soyater Team 650b.Shimano Deore 2×10. SR Suntour XCT forks. Mechanical brakes, Soyater branded cockpit. CST tires and Maverick wheels.

Both models feature:
-Full Carbon 27.5 Soyater Frames with 1.5 Tapered Head tube. Available in 15″,17″ 19 and 21″
-2×10 Speed Shimano Deore Drive Trains
-Soyater Aluminum Bars, Stem and Seat Post
-Suntour XCT Coil Suspension with Lockout
3 Year Manufacture Warranty.
“Braver”Model Feature:
-WTB W500 Tubeless Rims with Novatech hubs &WTB tubeless Tires. Standard QR front and rear. Disc only rims and hubs.
-Techtro Hydraulic Disc Brakes
“Team” Model Feature:
-Cable Actuated Shimano Disc Brakes and Non Tubeless Rims and Tires.

 

Geometry

Soyater Geo specs

Like I mentioned, these are the only two of it’s kind in existence. We’ll be putting them through the paces in the next few weeks to see how the do. But if you want more info about the Soyater Bikes, you can go to WaterBearcycles.com

 

Best Paint Job at Sea Otter Classic 2011

Check it out kids, we met up with fellow DH Racer, Jason Jamora of Inertia Racing Technology at the Sea Otter Classic.
DSC_9400

Though IRT is mainly a road bike company, I couldn’t resist posting some photos of their demo bike.
DSC_9401
Are you seeing what I’m seeing?
DSC_9402
Well do you see it?
DSC_9403
Dude…its ANGRY BIRDS!
DSC_9404
Jason was telling me that this bike was hand painted just for Sea Otter.
DSC_9405

As I mentioned IRT mainly does road, but they do plan on getting into the dirt side of things. So stay tuned!

New Product Coming Out:PCYCH Bicycle Frame Bag

We met Lee Gomez while riding the Fullerton Loop. He showed us a new product that his company will be offering next month. Once I saw it I figured that our readers could benefit from seeing it. Watch the video!

We figured this type of bag would be great for people like Eric “The Animal” Hunner since he loves to do endurance races with his single speed. If you’re not into that, perhaps the fact the Pcych freeing up your back will entice you.

These bags are currently in production and should be hitting the US shores by mid May. If you’re interested in the PCYCH, you can email Lee @ customerservice@pcych.com for more information

AWNRY Bikes N’ Stuff Give-A-Way! Win a new AWNRY Frame.

AWNRY Bikes N’ Stuff is proud to present its first Frame Give-A-Way Contest. All three frames will be given away today. But there’s a catch, the contest ends at 12pm today.

Huevos Grande
awnry huevos grande

Kung Fu Panda

Jackson


How do I enter?

It’s easy, leave a comment below and specify if you want to win 1.Huevos Grande 2. Kung Fu Panda 3. Jackson. If you want to be entered for all three, then just ask for all 3 frames! We’ll pick 3 winners for each frame and we’ll make an announcement @ 3pm PST. Good luck!

Contest ended, and if you didn’t figure it out, Happy April Fools!