How is it supposed to sound?

So tell me, how do you pronounce…”SRAM?”
Do you say it as “SCHRAM” or “SsssRRRAAMMM (SRAM)?
Personally I say “Slice of Heaven!” Don’t get me wrong, I like Shimano stuff too, but SRAM has grown on me!
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So tell me, how do you pronounce…”SRAM?”
Do you say it as “SCHRAM” or “SsssRRRAAMMM (SRAM)?
Personally I say “Slice of Heaven!” Don’t get me wrong, I like Shimano stuff too, but SRAM has grown on me!