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Category: Company Profiles

Soyater Bicycles

Posted by RL Policar On April - 4 - 2014

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We’re happy to introduce a new bicycle company in the USA. It’s so new that we’ve got the only two of it’s kind. What makes the Soyater so special? Well first of all it’s full carbon and they’re 650b/27.5. So let’s take a look at the two models we have. Soyater MSRP: Braver (red and black) $2000 and the Team (green and black) $1300.

Shimano Deore 2×10 drive train. SR Suntour XCT fork. WTB tubeless wheels and tires. Soyater branded cockpit., Decipher Hydraulic Brakes.

Soyater Braver 650b Carbon Mountain Bike

Soyater Team 650b.Shimano Deore 2×10. SR Suntour XCT forks. Mechanical brakes, Soyater branded cockpit. CST tires and Maverick wheels.

Both models feature:
-Full Carbon 27.5 Soyater Frames with 1.5 Tapered Head tube. Available in 15″,17″ 19 and 21″
-2×10 Speed Shimano Deore Drive Trains
-Soyater Aluminum Bars, Stem and Seat Post
-Suntour XCT Coil Suspension with Lockout
3 Year Manufacture Warranty.
“Braver”Model Feature:
-WTB W500 Tubeless Rims with Novatech hubs &WTB tubeless Tires. Standard QR front and rear. Disc only rims and hubs.
-Techtro Hydraulic Disc Brakes
“Team” Model Feature:
-Cable Actuated Shimano Disc Brakes and Non Tubeless Rims and Tires.



Soyater Geo specs

Like I mentioned, these are the only two of it’s kind in existence. We’ll be putting them through the paces in the next few weeks to see how the do. But if you want more info about the Soyater Bikes, you can go to


From the folks of Marin Bikes-Great video

Posted by RL Policar On February - 14 - 2012

This has a Roam-esque and The Collect feel, which I really enjoy.

Marin Bikes 2012 Mount Vision from Marin Bikes on Vimeo.

Kinda makes me wonder if we can get some Marin Bikes to test…

Best Paint Job at Sea Otter Classic 2011

Posted by RL Policar On April - 18 - 2011

Check it out kids, we met up with fellow DH Racer, Jason Jamora of Inertia Racing Technology at the Sea Otter Classic.

Though IRT is mainly a road bike company, I couldn’t resist posting some photos of their demo bike.
Are you seeing what I’m seeing?
Well do you see it?
Jason was telling me that this bike was hand painted just for Sea Otter.

As I mentioned IRT mainly does road, but they do plan on getting into the dirt side of things. So stay tuned!

Dirty Dog MTB is soooo good to us!

Posted by RL Policar On August - 20 - 2010 Race Team Sponsor, Dirty Dog MTB just sent us a care package with all sorts of goodies for the team.

In it were tons of Web Rotors and Skull Cable Guides.


Big Thanks to Big Nick D. of Dirty Dog MTB!

New Product Coming Out:PCYCH Bicycle Frame Bag

Posted by RL Policar On April - 9 - 2010

We met Lee Gomez while riding the Fullerton Loop. He showed us a new product that his company will be offering next month. Once I saw it I figured that our readers could benefit from seeing it. Watch the video!

We figured this type of bag would be great for people like Eric “The Animal” Hunner since he loves to do endurance races with his single speed. If you’re not into that, perhaps the fact the Pcych freeing up your back will entice you.

These bags are currently in production and should be hitting the US shores by mid May. If you’re interested in the PCYCH, you can email Lee @ for more information

AWNRY Bikes N’ Stuff Give-A-Way! Win a new AWNRY Frame.

Posted by RL Policar On April - 1 - 2010

AWNRY Bikes N’ Stuff is proud to present its first Frame Give-A-Way Contest. All three frames will be given away today. But there’s a catch, the contest ends at 12pm today.

Huevos Grande
awnry huevos grande

Kung Fu Panda


How do I enter?

It’s easy, leave a comment below and specify if you want to win 1.Huevos Grande 2. Kung Fu Panda 3. Jackson. If you want to be entered for all three, then just ask for all 3 frames! We’ll pick 3 winners for each frame and we’ll make an announcement @ 3pm PST. Good luck!

Contest ended, and if you didn’t figure it out, Happy April Fools!

If You’ve Got Rukus, then bring it!

Posted by RL Policar On September - 9 - 2009

Evomo Clothing (team sponsor of is in need of some help from people that aren’t sissies.

If you ain’t a sissy, and you’ve got a pocket full of rukus, then vote for them.

Here’s what they need you to do:

Everyday small business are leading our country and their local communities to a new and better way of working and thinking. Through good times and bad, their resilience and entrepreneurial spirit can serve as an inspiration to us all.

American Express, in partnership with NBC Universal, has invited small businesses that are inspiring. These are businesses that have adopted an innovative approach to surviving tough times. They believe in a customer-first mentality and give back to the community.

Three Finalists will be selected by judges and one Winner will be selected from the three Finalists through user voting.
We need everyone to Endorse Evomo to win the Small Business Award from American Express Card and NBC…

Its real easy, just follow the link to the Evomo bio, create a free user account and cast your vote to endorse Evomo.

GOX goggles by Eks Brand

Posted by Joe Solancho On June - 22 - 2009

New from Eks Brand are the GOX goggles.  Eks is a new brand hitting the motorcross scene and we at have the privilege of being one of the first mountain bikers to test the GOX goggles for our downhill use.  The Eks Brand was created by two guys that have a long history in the motorcross and ski world.   They have had many years of input into major brands such as Smith Goggles, Cebe Optics and Scott Goggles. 

IMG_2778 by you.

IMG2874 by you.

Now comes their own brand with excellent features.  Below is a description of the GOX goggles:

· Revolutionary face-fit frame

· Clear & mirrored anti-fog lenses

· 4 layer sweat absorbing face foam

· Ultra soft anti-static cloth bag

· Race quality for the ultimate value

3565935054_70b2384e2e_o by you.                 RL flyin down Fontana wearing the GOX clear lens.

The GOX goggle comes standard with an anti-fog coated mirrored lens and an anti-fog coated clear lens. It also has integrated tear-off posts, four layer sweat absorbing face foam and a unique face forming, polyurethane frame material.  All Eks Brand lenses are made from the best polycarbonate material and are all anti-fog coated. The tearoff’s work on all of the EKS brand goggles.


WoodwardWest5x5_2 by you.At Woodward West with the mirrored lens.


I’ve had a chance to use the GOX on two races – Sea Otter and Woodward West.  The lens provided unsurpassed clarity as I raced through the dusty conditions.  The anti-fog coated lens worked really well during my eary morning practice runs at Sea Otter.  The fit of the GOX was well balanced accross my face and the pressure was evenly distributed. It stayed in place at all times with no slipping.

3565935366_5dbbf32a99_o by you. 


The GOX comes in a variety of cool colors: Black, Blue, Cherry, Clear, FLO Pink, FLO Orange and FLO Green.  MSRP $44.99Eks Brands also has the FLAT OUT series goggle. This is the same frame as the GOX but it’s only offered in flat colors and it comes with only a clear lens.  MSRP is $35.00.


Check back as we put these goggles to the test through several of SoCal’s downhill races.For more information visit

Surface Guard by ISC Racers tape

Posted by Joe Solancho On June - 15 - 2009

Tired of seeing scuffs, scratches and dings on your precious bike? Well here is the solution – Surface Guard from ISC Racers Tape.

2E8J7996 by you. 

It’s a clear tape made to protect your frame/paint from cable rubs, paint chips on chainstays, rock chips on the underside of your downtube or anywhere that you feel it can damage the paint of your bike.  Look at my poor bike… :(


2E8J7991 by you.                Rock chips


2E8J7990 by you.Cable rubs


Description from ISC:


Surface Guard Tape comes in Blister Card Packs.  Surface Guard is a clear paint protection film designed to protect any surface prone to scratching, chipping, or weathering.  Virtually invisible to the naked eye, Surface Guard is made of super tough 8-mil urethane film.  Surface Guard conforms to painted surfaces that are vulnerable to the damaging elements that can ruin your investment!  Nothing on the market today compares to this!  Has a removable backing so you can cut shapes and sizes then remove the liner and aply.  Protection for your investment for years to come!

Use Surface Guard for your bike – new or old.  I wish I had Surface Guard when I built my bikes.  As you can see from the pictures above I can certainly use it.  It’s perfect for keeping your frame looking new.  For the older bikes, use Surface Guard to prevent further paint damage on your frame.  You can use it as a chainstay protector.  Get rid of the old intertube wrapping or other types of wraps.  Surface Guard works well and much lighter.  It’s also perfect for carbon frames!


Two convenient sizes:

2″ x 12″ – $24.95

4″ x 12″ - $34.95


Surface Guard is also applicable to other things like cars, boats, and motorcycles.  ISC Racers Tape has been manufacturing a wide range of tapes for different industries for the last 25 years.  For more information on Surface Guard and on their other products, go to


Also look for The Moe’s new build – The Dillinger 29er.  He’ll have the Surface Guard on key places to keep that frame looking pretty!  

Review: 2009 Kona King Kahuna

Posted by Jeremy Yang On March - 17 - 2009

The Kona Bicycle Company designs, manufacturers and distributes more than 60 models of purpose-built, high-performance mountain, road and urban bicycles. Founded in 1988 and headquartered in Ferndale, Washington, USA, Kona bicycles are distributed worldwide in more than 60 countries through independent specialty bicycle dealers. Kona funds several professional road, mountain and cyclo-cross racing teams that include World Cup Champions, World Champions and National Champions.

Kona King Kahuna, freshly built up

Product Tested:
Kona King Kahuna

Website’s MSRP:

Frame sizes 16″, 18″, 19″, 20″, 22″
Frame tubing Kona Race Light Scandium Butted
Fork Fox 32 F29 RL 80mm
Headset FSA Orbit DL
Crankarms Shimano SLX
Chainrings 44/32/22
B/B Shimano SLX
Pedals Shimano M520 Clipless
Chain Shimano Deore
Freewheel Shimano Deore (11-34, 9spd)
F/D Shimano SLX
R/D Shimano XT Shadow
Shifters Shimano XT
Handlebar Kona XC/BC Deluxe Riser
Stem Kona XC/BC Deluxe
Grips Kona Race Light
Brakes Shimano SLX Hydraulic Disc
Brake Levers Shimano SLX Hydraulic
Front hub FSA XC-290 Wheelset
Rear hub FSA XC-290 Wheelset
Spokes FSA XC-290 Wheelset
Tires Maxxis Ignitor 29×2.1 Kevlar
Rims FSA XC-290 Wheelset
Saddle WTB Rocket V Comp Cromo
Seatpost Kona XC/BC Deluxe
Seat clamp Kona Clamp
Color Grey Metallic/Pearl White

About Me:
6’1” 210lbs, 29 year old male. I’m a mountain biking enthusiast who enjoys XC riding.

Clearing a long climb on the King Kahuna at Fontana’s XC Winter Race Series

Testing Grounds:
Whiting Ranch, Fullerton Loop, Southridge and many other trails in Southern California.

First Impressions:
The Kona King Kahuna is a looker. The build up was easy as most of the bike was pre-assembled. The brake lines were a bit long. They were not so long as to cause any issues while riding but they were long enough that they look a little awkward even though functionally they were fine. If this were a bike I was to keep I would have invested in shortening the lines but since this was a 3 month demo I decided to leave them as is.

I have to say that the Kona King Kahuna is one knock out bike. It is very pretty if you’re into those things which I happen to be. The color scheme is excellent. The graphics on the bike are top notch and very cool. The paint job held really well even after I ate it a few times out on the trail. The blue on the top tube has a sweet metallic finish that shimmers in the light. White forks have always been a plus in my book and I personally like the look of the SLX crankset as compared to Shimano’s LX or XT cranks.

Dropping into a local trail, taken by Mr. Ivan, photog extraordinaire

But what sets the bike apart from other bikes is the Kona branded parts. House brand parts can be hit or miss especially when there is very little information about the parts. You really can’t stack them up against the Race Faces, Eastons and Ritcheys of the world with such a short review period. Over the testing period the parts worked fine which is always a plus but where the Kona parts really shined was the look. The stem, handlebar and seatpost drew rave reviews from virtually everyone who stopped to look at the bike. I was even asked if Kona sold those bike parts separately from their bikes. All I knew was that they were on the website, but without pricing details, I wouldn’t know if they could be purchased sans bike.

Beyond the superficial and subjective opinions on the look of the Kona King Kahuna, what makes the King Kahuna really stand out at this price are two things: 1. the Scandium frame and 2. the Fox fork.

The frame rode surprisingly well for a Scandium frame. Coming off of riding a steel hardtail I was expecting the Scandium frame to be brittle and harsh, but over the testing period I never thought twice about the frame. I was very impressed at how great it felt for not being steel. I wasn’t able to get an exact weight for the frame as the bike came 80% assembled to me but the full bike was probably at least a pound less than my similarly built steel hardtail.

The geometry used on this frame seems to be the “standard” 29er geometry right now. The 71/73 degree head tube/seat tube angles respectively seems to be the norm for 29er hardtails and when I jumped on the bike, I felt pretty much at ease. About the only thing I have to point out is the slightly taller standover height. Most bikes at 19”/Large size do not sport the 32.5” standover height. This, thankfully, did not rear its head in testing, but it is something to be aware of when considering what size to buy.

The Fox F29 is a very good fork. It is stiff and plush for being only 80mm of travel. It took me only a ride to get it fully adjusted to the way I like it which to me makes it easily adjustable. The surprising part to me about the fork is how well it worked on pretty much everything I threw at it. I wasn’t able to get out on really rocky or long technical descents rides but I did ride a lot of my favorite trails. On the trail, there were many times I would just look to find the gnarliest line and send the King Kahuna down it. During those sections I never really wished for more travel which sort of surprised me. The travel is really good on the F29, so much so that the 80mm advertised seems incorrect.

Dropping the King Kahuna in to Cactus at Whiting Ranch

I was able to get the King Kahuna out to Fontana for a XC race during the winter series. The bike carried me to a fourth place finish on a course that had a little bit of everything including muddy climbs, rocky climbs, sandy descents, switchbacks, singletrack… The King Kahuna did a great job of navigating me through it all.

I really had no issues with the Kona King Kahuna from beginning to end. The geometry is good and the bike is a looker. The components are good for the price, all the way around the bike save two parts.

About the only thing I can nitpick on are the two Deore level components on the bike: chain and cassette. These are two “hidden” components that, at this price point, should not be spec’d on a bike. At $2,300 I feel that the minimum level of componentry should be SLX and higher. From our friends in the industry, I know that spec’ing bikes is a difficult process. Getting the best parts for the price is a difficult task but Deore level components, which although not bad are still two steps below SLX, in my opinion should not be on a $2,000 plus hardtail bike.

Steep downhill section at the Fontana race, see the Pro rider behind me? j/k. He was on his 2nd lap… me just finishing my first.

The Kona King Kahuna is Kona’s high end hardtail 29er. It comes with a great Scandium frame that combines surprising comfort while also keeping things pretty light weight. The Fox fork and strong components make for a durable well rounded bike that can withstand some hard trail riding while also easily slipping into the racer mode if you so desired.

For more info on the Kona King Kahuna, click here.


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