15 YR ANNIVERSARY, GRAND REOPENING & PARTNERSHIP

FULLERTON BICYCLES HAS A WHOLE NEW LOOK!!
FULLERTON BICYCLES HAS A WHOLE NEW LOOK!!

TIME FOR CELEBRATION

March 31st was full of milestones, new looks, and great business relationships made stronger.
Mike Franze owner of Fullerton Bicycle was celebrating his 15-year anniversary of ownership. Mike purchased the store back in 2003 then shortly after he purchased Buena Park Bicycle in 2005. Family owned, Mike treats his customers just like family. Something that is unique with retail stores, but so needed in today’s E-Commerce environment where brick and mortar is going the way side.

MIKE FRANZE TAKING TIME TO GIVE A LITTLE HISTORY ABOUT FULLERTON BICYCLE WITH GIANT
MIKE FRANZE TAKING TIME TO GIVE A LITTLE HISTORY ABOUT FULLERTON BICYCLE WITH GIANT

Just to give you little history about Fullerton Bicycle, they first opened their doors back in 1967 and have been a big part of the community since. Always providing the absolute best service, in the best environment. This is a store where the staff is not only friendly, but knowledgeable at what they do.
These guys don’t just sell bikes and fix them, they are pure cycling enthusiast through an through, even Mike is an avid rider himself and this is what makes a customer come back to a place like this. They know that a shop that rides is a shop that cares.

FACELIFT

THE NEW LOOK IS GREAT
THE NEW LOOK IS GREAT

After 6 weeks of remodeling both stores, it was time for the celebration of 15 great years hard work.
The minute I walked into Fullerton Bicycle I was blown away by the changes. This was a whole new store with a whole new feel of space. Giant Bicycle gave a helping hand to the remodel and they did an awesome job of it. New paint (my favorite color, Giant Team blue), brighter lighting, new flooring, well-marked Giant kiosk for accessories and gear, plus beautiful counter tops for the sales and service areas.

NEW SERVICE AREA
NEW SERVICE AREA

THE WOMEN'S AREA
THE WOMEN’S AREA

This was truly a remarkable change. When you walk in it feels warm and inviting, a kind of Feng Shui feel to it all.
You could feel the pride in all the staff members as well as Mike Franze himself.

WHEN YOU WALK IN YOU WILL NOTICE HOW OPEN THE WHOLE STORE FEELS
WHEN YOU WALK IN YOU WILL NOTICE HOW OPEN THE WHOLE STORE FEELS
A BIG DAY LOOKING FOR THE NEW BIKE
A BIG DAY LOOKING FOR THE NEW BIKE
WELL LAID OUT KIOSK AND SIGNAGE MAKE IT EASY TO FIND WHAT YOU NEED
WELL LAID OUT KIOSK AND SIGNAGE MAKE IT EASY TO FIND WHAT YOU NEED

LET’S GET THIS PARTY STARTED

DEMO, DEMO ,DEMO!!!
DEMO, DEMO ,DEMO!!!

So how do you do a Grand Reopening party / Anniversary party? I’ll tell you how, you get Giant Bicycle bring out their Demo rigs for Giant and LIV bikes, but you don’t stop there. How about kicking off a morning group ride around the Fullerton Loop with all the customer’s.

GIANT TEAM OFF-ROAD MEMBER CARL DECKER AND LIV AMBASSADOR LEIGH DONOVAN POSE FOR A PIC WITH A CUSTOMER.
GIANT TEAM OFF-ROAD MEMBER CARL DECKER AND LIV AMBASSADOR LEIGH DONOVAN POSE FOR A PIC WITH A CUSTOMER.

Then you lead that ride out with none other than Giant Factory Off-road Team Rider, Carl Decker and LIV Pro Ambassador Leigh Donovan, two legends of mountain biking. Now that’s an awesome start to a long day of fun.
Let’s not forget having some food to go with that ride after you get back. Tacos with all the trimmings, rice, beans, salsa, and soft drinks to wash it all down. “Mmmmmm gooood.”

TACO TIME!!
TACO TIME!!

Throw in some great raffles for the customers, a great big sale, plus have a booth to get your drivetrain all nice and spiffy after that morning ride. Boy was this guy ever busy all day too.
The Giant demo crew was busy all day as well with demos going and coming, and the store was busy none stop helping customer with all their needs too boot.

THIS ELDERLY GENTLEMAN CAME IN ON HIS COMMUTER BIKE LOOKING FOR A HELMET . YOU COULD SEE HE WASN'T SURE OF ALL THE HOOPLA GOING ON. IT WAS A PLEASURE TO SEE THE LEVEL OF SERVICE AND PATIENCE THAT WAS GIVEN TO HELP HIM.
THIS ELDERLY GENTLEMAN CAME IN ON HIS COMMUTER BIKE LOOKING FOR A HELMET . YOU COULD SEE HE WASN’T SURE OF ALL THE HOOPLA GOING ON.
IT WAS A PLEASURE TO SEE THE LEVEL OF SERVICE AND PATIENCE THAT WAS GIVEN TO HELP HIM.

It was nice to see happy customers leaving with their newly purchased Giant bikes. From a dad with his young son and his first Giant PRE, to a young teen getting his new Trance, and a father and son both getting new Trance bikes to rip it up together.
Carl Decker and Leigh Donovan were busy chatting and posing for pics with customers also.
This turned out to be quite a day of smiles everywhere.

HAPPY CUSTOMER LOVING HIS NEW TRANCE
HAPPY CUSTOMER LOVING HIS NEW TRANCE

HIS FIRST GIANT, DAD IS STARTING HIM RIGHT
HIS FIRST GIANT, DAD IS STARTING HIM RIGHT

LIV DEMO CREW MEMBER SHARA AND GIANT DEMO CREW MEMBER SAM (NOT PICTURED) WERE THERE TO HELP YOU WITH ANY BIKE YOU WANTED TO TRY OUT.
LIV DEMO CREW MEMBER SHARA AND GIANT DEMO CREW MEMBER SAM (NOT PICTURED) WERE THERE TO HELP YOU WITH ANY BIKE YOU WANTED TO TRY OUT.

You can tell the staff and Mike Franze are very well liked. I spent the better part of all day here and it was evident just how much the customers care for Fullerton Bicycle. To the customers, this is just as much their store too and the well wishes were flowing to all the staff and Mike.
All this because of a philosophy and business practice Mike Franze believes in and shares. He Cares about his customer’s and his community.

PARTNERS

CYCLING CAN CHANGE ONE'S LIFE AND GIANT BELIEVES IN THIS.
CYCLING CAN CHANGE ONE’S LIFE AND GIANT BELIEVES IN THIS.

It was great to see all the Giant members that were there to help celebrate the Grand Reopening and Anniversary with Mike, showing their support. You could tell this wasn’t just shaking hands and saying thanks then goodbye. This was a long-time relationship that has been built into friendships. Something you may not see to often from a company. This shows the importance of partnerships between dealer and company.
Giant Bicycle recognizes this philosophy, Mike Franze has been a Giant dealer for as long time and he is clearly a dedicated and passionate person to cycling.

UNMISTAKABLE PASSION THIS IS THE BEST WAY TO DESCRIBE FULLERTON BICYCLE WITHOUT A DOUBT
UNMISTAKABLE PASSION
THIS IS THE BEST WAY TO DESCRIBE FULLERTON BICYCLE WITHOUT A DOUBT

Mike was none stop all day, I don’t think I saw him take a break at any moment I was there, true hard work pays off and for Mike Franze it does.
The highlight of the day came when they got him to stop long enough for all the Giant crew and customers to gathered briefly for Giant Bicycle General Manager John Thompson and Regional Manager Eric Woods to present Mike with a plaque certifying Fullerton Bicycle as a new Giant Retail Partner.

GIANT GENERAL MANAGER JOHN THOMPSON (R) AND GIANT REGIONAL MANAGER ERIC WOODS (L) PRESENTING MIKE FRANZE WITH A PLAQUE CERTIFYING FULLERTON BICYCLE AS THE NEWEST GIANT RETAIL PARTNER.
GIANT GENERAL MANAGER JOHN THOMPSON (R) AND GIANT REGIONAL MANAGER ERIC WOODS (L) PRESENTING MIKE FRANZE WITH A PLAQUE CERTIFYING FULLERTON BICYCLE AS THE NEWEST GIANT RETAIL PARTNER.

This is a big thing to have happen for any store and I’m glad to see it happen to a store that I may not be close to, but have always considered it as my local bike shop.
So that was the first plaque, a second was also given to Mike and as this was pulled out and presented to Mike you could tell he was taken by surprise.
It was a photograph with a personal message from Tony Lo the chief executive of Giant (just retired) with Mike in the photo.
Partnerships have been built, but friendships have come out of this. The massage from Tony Lo was just that.

MIKE FRANZE WAS HAPPY FOR THE PERSONAL  PHOTO AND MESSAGE TO HIM FROM TONY LO OF GIANT WHO RECENTLY RETIRED.
MIKE FRANZE WAS HAPPY FOR THE PERSONAL PHOTO AND MESSAGE TO HIM FROM TONY LO OF GIANT WHO RECENTLY RETIRED.

Yep, Mike Franze has not only built a business relationship with Giant, but a true friendship and it’s worth saying over and over because you don’t see this to often and I like this.
Mike gave a grateful many thanks to Giant for all the support and love throughout the years and mentioned how blessed he was for it all and that he is.

MIKE FRANZE HAS A LOT TO BE PROUD ABOUT
MIKE FRANZE HAS A LOT TO BE PROUD ABOUT

SAYING THANKS

THANKS TO GIANT, THANKS TO MIKE. THIS IS A GREAT PARTNERSHIP THAT WE HOPE TO SEE FOR MANY YEARS TO COME
THANKS TO GIANT, THANKS TO MIKE. THIS IS A GREAT PARTNERSHIP THAT WE HOPE TO SEE FOR MANY YEARS TO COME

Mike, Happy Anniversary and congratulations for 15 years of outstanding service and dedication to our cycling community.
Congratulations becoming the newest Giant Retail Partner. You and all your staff are professional, courteous, and there for the needs of your customer’s. With a Customer First attitude that shines through.
We at MtnBikeRiders.com thank you for being there and wish you many years to come.

The lil’ Bike that Could-Ibex Ignition 3

Don’t get my title wrong, the Ibex Ignition 3 has impressed me beyond its capabilities. Ibex Bikes sells the Ignition as one of their “All Mountain” bikes. The bike was spec’d with decent parts such as Shimano Deore, LX, FSA, Rockshox, Marzocchi and many more. Ibex’s pretty much marketed this bike to be a great XC ride as well as something that could handle some aggressive trail riding.

When I first heard about the downhill race at Fontana back in November, I wanted to race, but didn’t have a downhill rig that that I thought could handle the terrain. Rather than missing out on the race, I decided to enter it with the use of the Ignition 3. The only thing I had to change on the bike was the fork. Joe let me borrow his Marzocchi 66 fork and Moe let me use his 20mm thru axle front wheel. I had also recruited the use of a Sette Stumpy stem to shorten the cock pit since the frame is a large.

After my first race, I was impressed that the Ibex Ignition 3 not only held up, but it really was a great bike for the Fontana course. With that said, I was pretty confident that this bike that was designed with a 120mm (a bit over 4.5″) rear travel frame could easily compete against DH bikes that were 3-5 times more expensive than the Ignition.

So for my second DH race which I had already posted a report about, I used my trusty Ibex Ignition and raced the course the best way I knew how. What was great about the Ignition was its ability to respond to everything I need it to do.

Keep in mind, in both events, my first DH race, during my practice run, I crashed pretty hard. OTB as they say. Then on my second race, during my run, I slammed into a big boulder, but the Ibex still worked like a charm. You know, we’ve had this bike since March and never had to tune it. The bike shifts like butter, suspension works as it should and honestly this bike has been pretty reliable, except for the occasional tightening the rocker arms will need from time to time. Other than that, this bike has been bombproof and DH capable.
Photo courtesy of Sharky

If you’re interested in a do it all bike, you may want to check out the Ibex Ignition. The new Ibex Ignition line for 09 has models starting as low as $699 and all the way up to $1299.

If you’re looking for a bike that CAN do everything, look no further, visit www.IBEXBIKES.com and heck out their Ignition line of bikes.

First Impressions: KHS XCT 535

The KHS XCT535 has arrived at the MtnBikeRiders HQ and the review process has been initiated.

khs xct 535

The XCT 535 is KHS’ line up in the world of XC/Trail bikes. The MSRP for this bike is $1599 and its equipped with some choice componentry, great geometry and outstanding performance.

Here’s the tale of the tape (specs):

Frame
New Trail Design AL6061, 4-bar Horst bearing linkage 5.5″ Travel
Rear Shock Rock Shox Bar 2.1, air w/rebound adjust
Fork Marzocchi MX Lo, 120mm, variable compression lockout
Headset Tioga ZST2,Threadless,zero Stack
Rims WTB Speed Disc doublewall, w/eyelets
Hubs Front: Alloy disc, Rear: Shimano disc, QR
Tires John Thomac Nevegal 26×2.1
Spokes 14G black, 32°
Front Derailleur Shimano Deore
Rear Derailleur Shimano XT Shadow
Shifters Shimano Deore
Chain KMCZ9000
Crankset FSA Moto MegaExo 2-piece, 44/32/22
Bottom Bracket FSA MegaExo outboard catridge bearing
Cassette Shimano HG50 11-34 9-Speed
Pedals Wellgo M919 clipless
Seatpost Alloy Micro-adjust
Saddle WTB Silverado
Handlebar FSA XC-280B, 31.8, Alloy, 40mm rise
Stem FSA Alloy
Grips WTB Weirwolf
Brake Levers Avid FR5
Brakes Avid BB5 cable disc, 7″ front/6″ rear
Color Flat Brown-Gray
Frame Size S, M, L

The first thing I noticed on this bike was the sweet horst link suspension. I’ve ridden many Specialized bikes equipped with this magic suspension setup and I was always impressed with it. Knowing this, I knew the XCT 535 would be very responsive on the trail.

Licensed by Specialized.

Our test bike weighed in around 30.5lbs…that’s a bit lighter than some trail bikes we’ve tested. The Ibex Ignition is at 33lbs, my Giant Warp is at 34lbs, the Woodstock 707 came in around 33lbs.

I’ll get down to the nitty gritty about what I thought about the KHS XCT 535 on its maiden voyage. The bike is super plush. It handles really well on technical sections, climbs ok…but the fork has a lock out so that helps. Shifting was like butter…that’s a good thing! Oh man, the XT rear derailleur combined with the Deore shifters makes this bike easy to deal with. It never mis shifted or jumped gears while I was riding it.
khs xct 535

The XCT 535 really shows its true colors on descents. The John Thomac Nevegal 26×2.1 tires gripped the trail as if it they were claws. I’ve mentioned this already, but the bike really is super plush. The suspension responds really well to what the trail dishes and not once did I feel insecure of the bike’s integrity. I had a great time on it today.

But I’ll be doing more test rides on it to get a better feel on how this bike handles various terrains. In fact tomorrow we’ll be riding a trail that is going to allow me to ride the bike harder.