In almost every professional sport out there you have companies willing to pay big bucks to get their name or brand on an athlete, car, stadium and stuff.
In cycling its the same thing. You may have remembered the Discovery Channel Team along with other brand names out there that even include Evomo, Giant, and KHS. But hereĂ˘â‚¬â„˘s my beef with these sponsorships.
I think companies need to make their sponsorship money last. So instead of sponsoring skinny, fast riders that wear a size XS for a jersey, why not sponsor slower, fatter guys. Seriously think about it. If you have a a fast, skinny guy what are the chances of people actually reading your logo if theyĂ˘â‚¬â„˘re riding so fast!
Now if you have chubba-bubba wearing your jersey and is some what slow, when people see him theyĂ˘â‚¬â„˘ll be able to actually read the logos on the jerseyĂ˘â‚¬Â¦right.
Look at this guyĂ˘â‚¬Â¦you can actually make out what his jersey saysĂ˘â‚¬Â¦
Now look at these skinnier guysĂ˘â‚¬Â¦going too fast and you canĂ˘â‚¬â„˘t even see what the logos sayĂ˘â‚¬Â¦
To bring my point home, this picture speaks everything that I am talking about. This dude is helluva huge. Just look at the surface area that he has on his body. That surface area translates into big dollars! You can sell spots on that jersey or shorts depending on which part of the body you think will gain the most attention. So if the first place you looked was his belly, then that should be prime real estate, his crotch and ass areas would be super cheap almost free since no one would really want to look there. See if I was with this company thatĂ˘â‚¬â„˘s on his jersey, I would have put the logo directly on this dudeĂ˘â‚¬â„˘s gut.
Photo Courtesy of the Swobo Blog.
So if youĂ˘â‚¬â„˘re some sort of marketing director at a company and have considered sponsoring athletes, in my opinion it would be in your best interest to sponsor the fatter, slower guy.
Sure companies can brag about how their sponsored athlete got the podium. But you can brag about how your fat athlete actually Ă˘â‚¬Ĺ“finishedĂ˘â‚¬Â? the event!