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Interbike 2011: Shimano ICE and Robert Plumb

September 17, 2011 By RL Policar 0

We headed over to the Shimano booth during the show and we met up with Shimano’s most handsome employee, Robert Plumb. He showed use the new ICE technology where it uses heat sinks to cool of your brake pads faster, thus more effective braking and less fade.

New sleeker brake lever/master cylinder.
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Modulation was pretty sweet with the new ICE. Fully adjustable levers for reach and pad contact.
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This is Robert Plumb of Shimano. I think you’ll agree he is handsome.
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Robert went on to explain how the ICE thing works, but I was so memorized (straight only) by his good looks that I went ahead and shot a picture of this fancy diagram so I can refer to it later.
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CategoryInterbike 2011 Main Mountain Biking Products
Tagsinterbike 2011 shimano ice shimano xtra brakes

About The Author

RL Policar is an avid mountain biker and the Editor In-Chief of MtnBikeRiders.com and BikeCommuters.com. Between the two sites, he's published well over 4,000 articles (and growing).

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